Nintendo DSi Update: Can Region-Locked Nintendo DSi Games Affect Sales?

October 8, 2008 · Filed Under Nintendo Dsi · 3 Comments 

Nintendo DSi games are reported to be “region-locked’. This means that games that can be played on Nintendo DSi games consoles in Australia cannot be played on Nintendo DSi handheld games consoles in other countries or regions. In terms of marketing, is this the right move? Well maybe. But here are some of my random thoughts.

If the Nintendo DSi games consoles are made global in nature, will this be advantageous to Nintendo as a company? One game programming, one set of DSi games to market. But hey, let’s not blames Nintendo for this move. First, according to Nintendo, the DSi “embeds net communication functionality within itself” and Nintendo intends to “provide net services specifically tailored for each region“. Also, different regions have different sets of laws regarding parental control which Nintendo aims to incorporate in the New DSi games consoles. This is the company’s way of regulating the types of games played by user considering the fact that most gamers are teenagers and school children.

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