Microsoft Bing Search Engine Upgrade Features Free Entertainment-centric Expansion
Bing is again setting itself as more than just another search engine that competes with Google and Yahoo. Microsoft today rolled-out a new media-centric upgrade for it called Bing Entertainment. You can access this latest free Bing Search Engine expansion by pointing your browsers to www.bing.com/entertainment. It’s a new vertical search engine component for Bing that will focus on movies, TV shows, music, and games. Microsoft’s objective is to make it easier for people to satiate their appetite for entertainment. Less time spent on searching and more playing, that’s the new war cry behind this initiative.
Will Apple Replace Google with Microsoft’s Bing Search Engine?
The tech industry is abuzz with gossip that Apple is seriously pissed at Google’s release of its own smartphone, the Nexus One. These two former close allies have gotten on each other’s nerves more and more and the latest blow was Google’s act of releasing its own phone. Apple considers this a direct challenge to its iPhone dominance. While Apple didn’t bat an eyelash when Google made the Android operating systems open source and freely available to all smart phone makers, the Cupertino-based company is no longer happy with Google’s foray into the smart phone business. On the same day that Google launched its smart phone, Apple retaliated by announcing it has acquired Quattro Wireless, the leading company for mobile phone advertising! This is an obvious slap to Google, Apple is evidently saying “we are getting ready to challenge your advertising business.” Apple has sold millions of its iPhone and iPod Touch (iTouch) models and it can obviously use Quattro Wireless to sell ad space effectively without Google’s support.


