Kodak Stops Kodachrome Production
News has it that Kodak will stop the production of Kodachrome after it failed to produce more money for the company. Kodachrome is one of Eastman Kodak Co.’s oldest products but after not making enough money, Kodak decided to discontinue its production. Reports also indicate that Kodachrome only contributed less than 1% of the company’s revenues for 2008. In addition, this moved was prompted by Kodak’s losses, some 4.53B US dollars in the same year.
For more info on Kodachrome, here is an excerpt from Wikipedia
Kodachrome is a trademarked brand name of a type of color reversal film manufactured by Eastman Kodak. Kodachrome was the first successfully mass-marketed color still film using a subtractive method, in contrast to earlier additive ‘screenplate’ methods such as Autochrome and Dufaycolor, and remains the oldest brand of color film. On June 22, 2009 Eastman Kodak Co. announced that it is retiring Kodachrome, because of declining demand.
Kodachrome Photo by Associated Press
Since its introduction in 1935 it has been produced in several camera film and movie formats, 8mm, 16mm, 35mm, 120 and large format. It was for many years used for professional color photography, especially for images intended for publication in print media.
Kodachrome film requires complex processing that cannot be conducted by amateurs. The film is sold with processing included in the purchase price, except in the United States, where a 1954 legal ruling prevents this.
Kodachrome is appreciated in the archival and professional market because of its color accuracy and dark-storage longevity. Because of these qualities, Kodachrome has been used by professional photographers like Steve McCurry and Alex Webb. McCurry used Kodachrome for his well-known 1984 portrait of Sharbat Gula, the “Afghan girl” for the National Geographic magazine.
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