Amazon AppStore Opens, Apple Sues Amazon for Confusing it with iTunes App Store!

The world’s pioneer and biggest online retailer, Amazon, has officially opened their very own AppStore. This entry of Amazon into the lucrative mobile content distribution market has elicited major rejoicing among smartphone owners. However, Apple, Inc. is very unhappy about this development and has therefore filed a lawsuit against Amazon!

Amazon AppStore Opening Day

Amazon's AppStore is a serious threat to Apple iTunes App Market and Steve Job's Army is pissed!

Apple filed a legal complaint at a Northern California federal court last March 18, accusing of unjust competition and trademark infringement. Steve Jobs’ team is demanding the judge to issue an order stopping Amazon from using “App Store”. Apple claims the US Patent and Trademark Office already approved App Store as a trade mark belonging to Apple.

But on the other hand, the said trademark claim by Apple is also under appeal by Microsoft Corp. who complained that “App Store” is a general term and should not be exclusive to any single entity. The US Patent and Trademark Office Appeal Board is still set to conduct a hearing regarding this complaint by Bill Gates’ company.

Nevertheless, as there is no ruling yet, Apple is furious that Amazon ignored the 3 cease and desist letters they sent asking the online retailer to stop using the App Store tag for their mobile apps store. Apple had no choice but to seek litigation. Another complaint included is that Amazon apparently is using App Store to mislead customers and also deceive many developers.

Amazon has unlawfully used the App Store mark to solicit software developers throughout the United States,” Apple stated in its legal suit.
We’ve asked Amazon not to copy the App Store name because it will confuse and mislead customers,” explained by Kristin Huguet, an Apple, Inc. spokesperson.

One example listed by Apple is Amazon’s Angry Birds Rio advertisements. Angry Birds is Apple’s biggest app seller at their iTunes App Store. Apple wants to point out that Amazon is maliciously imitating their products to confuse consumers and perhaps steal them away from Apple!

What do you think? Do you agree with Apple that App Store should be for their exclusive use only? Well, I don’t!


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