Wow, after failing several times to crack the Android phone market, LG Electronics finally has a certified best-seller in the Optimus One (LG P500). LG officially confirms that their Android OS 2.2 Optimus One handset has surpassed the 1 million unit global sales figures. This sales statistics is official.
This is a very outstanding feat for the Korean company since the LG Optimus One Android phone was only released around 40 days ago! The cheap selling price of this phone apparently attracted a lot of buyers not only from Third-World countries but also from Western countries.
I can understand why the buying frenzy for the LG Optimus One. It’s a decent Android phone that comes with Android 2.2 Froyo and yet it is so affordable that even budget-tight students could afford it. In the Philippines, the Optimus One’s price is PhP13,000 but LG has been very aggressive in marketing it.
In fact, last November 13, LG Philippines did a 1-hour half-price sales promotion for the LG Optimus One P500 mobile phone across the country. It was a Sunday and the malls where LG specialty stores are located got swamped by tens of thousands of Filipinos wanting to own the Optimus One for just 6,500 pesos or around $150!
The gimmick attracted so many interested buyers that within 15 minutes or so, LG Philippines ran out of Optimus One stock. No official figures were released by the company but industry observers says LG may have sold up to 30,000 units of Optimus One during the November 13 one-hour promo.
Too bad I already bought the Samsung Galaxy 5 i5503. I would have bought the Optimus One because of its larger 3.2-inch capacitive screen and the Android OS 2.2 Froyo really is much faster than my phone’s Android OS 2.1 Eclair.
LG’s success with the Optimus one only validates that the future of smartphone is bright with cheap Android phone models. iPhone 4 and BlackBerry attract only the rich and can-afford but LG is smart enough to see there’s a very big profit potential from affordable smartphones that caters to the lower-income bracket. On the other hand, they have also released a high-end phone model in the LG Optimus 7, which is packed with more features and better specs.