The Google army just got bigger again. The search engine behemoth recently purchased the world’s favorite online photo editing website Picnik. This is not surprising since Google has been aggressively promoting web-based applications. They are the current messiah for cloud computing and their objective has always been to replace most of today’s desktop applications with browser-based programs. The major push towards online computing for business and home users complements Google’s advertising business where it derives 97% of its revenues.
Picnik is one of the very first websites to bring photo editing to the cloud. Founded back in 2005, Picnik allows users to do simple photo retouching, color correction, cropping and adding effects. People visits Picnik’s website and take advantage of its free image editing. Picnik is currently considered as the world’s most visited photo editing website with 1.3 million unique hits every day. Visitors aren’t required to register to avail of its service. The website photo editing service is ad-supported.
Picnik can natively import photos from Flickr, Facebook, MySpace, Picasa Web Albums, Webshots, Photobucket and Yahoo Image Search. They also created plug-ins for Mozilla Firefox, Internet Explorer, WordPress, and Moveable Type. Users also have the option to upload pictures from their computers and from other websites.
Aside from providing free photo editing, Picnik also encourages visitors to get a premium subscription so they can avail of more advanced photo editing features, more fonts and more clip arts. Premium subscription can be bought for 1 month, 6-months or 1 year contract.
“We’re not announcing any significant changes to Picnik today, though we’ll be working hard on integration and new features,” Brian Axe, Product Management Director at Google, wrote in his blog post. We’re looking forward to collaborating closely with [Picnik] to improve the online photo editing experience on the web,” Axe concluded. “In the meantime, we encourage you to head to Picnik, import some of your photos from Picasa Web Albums, Flickr or Facebook and try your hand at photo editing in the cloud.”