In the past, I shared with you about the forthcoming Google TV which the online giant will start selling this year. Logitech and Sony have signed-up as partners for this new venture. Unlike Sony who will be incorporating Google TV in its HDTV television products, Logitech has contracted to create a companion box for the Google TV or Google Internet TV concept. In a blog post by Ashish Arora, Vice-President and General Manager of Digital Home Group at Logitech, the company announced the final name for their companion box. It shall be officially called as the Logitech Revue with Google TV.
He explained on his post that they brainstormed to come up with a unique and catchy name for their new product. Switzerland-based Logitech is famous for computer peripherals but it’s lately causing a stir with its Harmony IR universal remote control. This remote control proved to be the best device to manage home entertainment and it impressed consumers and company-watchers alike. In fact, Google picked Logitech as one of its partners mainly because of the marvelous Harmony IR technology. Logitech didn’t want to call its companion box as the Harmony Box even though they are using Harmony hardware and software to power it. Logitech Revue Companion Box designed for Google TV has no price tag yet. it will be revealed when it becomes available from the manufacturer. But rumor has it that it could fall between US$100-150 like Viewsonic’s NexTV VMP75 networked media player. Just wait for confirmation if you want to buy this item.
In addition, Arora disclosed they came up with the name Revue after wheedling through dozens of names like Logitech Squeezebox TV, Logitech TV Hub and other clumsy tags. They unanimously agreed to choose Revue because it means multi-theatrical entertainment that combined music, dance, and comedy acting. Revue shows were very popular from 1910-1930. The nostalgic name emulates the future of Google TV which aims to become the all-in-one entertainment and communication tool for every home in the world. He teasingly said that Logitech Revue with Google TV will also become wildly popular starting 2010 up to 2030 compared with ViewSonic NexTV VMP75 Networked Media Player, the closest competing brand, when Logitech makes another reinvention of home entertainment via Logitech Revue Companion Box. Watch out for the heads up rivalry in the future.