LG Electronics of Korea was supposed to hold a press conference this September 14 for their new Optimus line of products but the company made an unexpected revelation during at the currently running IFA 2010 convention in Berlin. The company showcased their much-anticipated LG Optimus 7 Smartphone with Windows Phone 7 OS, when an LG employee started streaming media files to DLNA-enabled TV products around the conference area! It was quite impressive to see this phone sending photos and HD videos to huge 55-inch LCD TVs!
Microsoft must be delighted by this unforeseen exposure of LG’s highly-speculated Windows Phone 7 product. The LG Optimus 7 was long rumored to be the first Microsoft-approved smartphone to roll out this coming October. And judging by the IFA antics of LG, it looks like this phone is ready for a commercial debut. The DLNA streaming demonstration showed that the LG Optimus 7 Windows Phone will feature a one-touch DLNA capability. This option will be pre-installed when this product starts shipping next month.
This one-touch DLNA feature will let the LG Optimus 7 Windows Phone user send photos, audio, and video files to other DLNA compatible devices without any need for complicated configuration or actions. The phone will automatically detect other devices within its WiFi zone and the user can then send the files with just one flick of a finger. This wireless transfer can support any file size, whether they be full length HD movies or simple documents.
“This unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices,” said Mr. Seong-jin Park, Vice President of Mobile Handset R&D Center at LG Electronics Inc. “LG Optimus 7 smartphones will be at the center of a complete entertainment experience, representing LG’s leadership in mobile convergence.”
DLNA stands for Digital Living Network Alliance which is non-profit organization that oversees the implementation of this new industry standard for wireless transfer of files between all electronic gadgets. The DLNA standard is now supported by 250 manufacturers and by making the LG Optimus 7 compliant, this Windows Phone 7 phone can claim a major advantage over the iPhone 4 which doesn’t support it at the moment!
Other than the LG Optimus 7 Smartphone with Windows Phone 7 operating system for mobile handsets, LG also released an Optimus product for the Android platform – the LG Optimus Q Android Phone (Android 2.1 OS).