David Hilton, Sony Ericsson Marketing Director for UK and Ireland, officially announced that the much-anticipated Sony Ericsson Xperia Play Playstation phone will launch in the UK on March 31. This revolutionary game-centric smartphone’s debut will include 6 free games. These free bundled games are Crash Bandicoot, FIFA 10, Bruce Lee Dragon Warriors, Tetris, Star Battalion, and The Sims 3.
Hilton also says there will be 50 more games available for downloading via the PlayStation Suite. Most of which will be a mix of PSone games but will also include new game titles specifically created for the Sony Xperia Play Playstation phone model.
While he coyly refused to give out final retail price for the SE Xperia Play, Hilton did confirm that aside from regular retailers, Sony has partnered up with all major UK telecom companies and all of them will be offering the Xperia Play to their existing subscribers.
Furthermore, this Sony Ericsson Xperia Play UK release date is going to be supported by Sony Ericsson’s biggest UK marketing campaign and expects to sell the Xperia Play not only on the regular phone outlets. They are pushing the Xperia Play to also be available from alternative channels such as game-centric shops and websites.